Moller Bil – Digital Signage in Car Dealerships

Møller Bil is one of Norway’s largest car dealerships and has been a key player in the automotive industry since 1936. They offer a wide range of services in car sales and maintenance, representing brands such as Audi, Volkswagen, and Škoda. With over 40 branches across the country, Møller Bil has grown significantly since its inception, serving both private customers and businesses with top-notch assistance.

Over the decades, Møller Bil has earned recognition for its reliable service and focus on customer satisfaction. A crucial part of their success lies in their ability to adapt to new technological solutions that enhance operational efficiency and the work environment. This is where their collaboration with SocialScreen comes into play.

 

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Why did Møller Bil choose SocialScreen?

Møller Bil discovered SocialScreen through a local employee in their marketing department who was familiar with the platform. It started with the installation of an information screen in the cafeteria, which quickly sparked interest among employees. Among them was Morten Johansen, head of the damage center at Tunga, who recognized the potential of using information screens within his team. Today, the damage department has three information screens and is considering expanding to more in the future.

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How does Møller Bil use information screens today?

The need for information screens arose after an internal employee survey revealed that many felt they received too little information and that it was often not easily accessible. A solution was needed to make it easier to distribute information across all levels of the organization. Information screens were chosen to ensure that important messages could be available throughout the day, especially concise updates and “quick fix” information.

Today, Møller Bil uses information screens to share a variety of content with employees. Morten Johansen, who oversees the content for the screens in the damage department, focuses on sharing “soft” content such as reminders about employee birthdays, photos from past social events, and countdowns to upcoming parties and gatherings. This helps foster a positive atmosphere among employees and strengthens team spirit.

The screens also display practical information, such as meeting reminders, notifications about visitors, and other important messages. One screen is strategically placed near the coffee machine, where employees often gather. This placement encourages discussions about the content displayed and further enhances internal communication.

 

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Satisfied with the Solution from SocialScreen

Morten highlights that the ease of use and affordability are what they appreciate most about SocialScreen. The software makes it simple to upload content from various formats like Word, PowerPoint, and Excel, offering flexibility and numerous options. Additionally, content can be updated from anywhere, making it easy to add or change screen displays even when away from the office.

“SocialScreen has demystified the whole concept of information screens,” says Morten, praising how simple and intuitive the solution is. He has also recommended the system to others within the Møller Bil network. “In the automotive industry, everyone should use information screens. They likely have the same need to share information with employees and strengthen the work environment as we do.”

In other words, Møller Bil has found a solution that not only addresses their communication challenges but also helps build a strong and inclusive workplace culture.

Learn more about Møller Bil and their services on their website.