10 digital poster campaigns that rocked

What is a digital poster and why use it in marketing?

Before we get started, let’s go over the basics if you’re unfamiliar. If not, you can find our 10 examples down below! A digital poster is a form of digital signage that can be shown on special signage screens, TV’s, computers, tablets or cellphones. Most of todays digital posters are animated, which makes them more eye-catching for passerby’s.

There’s a number of reasons to use digital signage in marketing. Firstly, it’s an effective way to reach a large audience. Digital posters can also be a cheaper solution that traditional posts, specially if you’re planning on using them for a long time.

1. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign was one of the most successful digital poster campaigns of all time. The campaign encouraged people to share photos of themselves enjoying Coca-Cola with friends and family. The campaign was so successful that it even spawned a number of parody posters.

2. Ford’s “Bold Moves” Campaign

Ford’s “Bold Moves” campaign was a digital poster campaign that featured a series of posters with bold statements about the company’s products. The campaign was designed to generate buzz and interest in the company’s products.

3. Nike’s “Just Do It” Campaign

Nike’s “Just Do It” campaign is one of the most iconic digital poster campaigns of all time. The campaign featured a series of posters with the slogan “Just Do It” and featured athletes doing amazing things. The campaign was designed to inspire people to get up and do something.

4. Samsung’s “Next Big Thing” Campaign

Samsung’s “Next Big Thing” campaign was a digital poster campaign that featured a series of posters with the slogan “The Next Big Thing is Here.” The campaign was designed to generate buzz and interest in Samsung’s products.

5. Xbox’s “Jump In” Campaign

Xbox’s “Jump In” campaign was a digital poster campaign that featured a series of posters with the slogan “Jump In.” The campaign was designed to generate buzz and interest in Xbox’s products.

6. Doritos’ “For the Bold” Campaign

Doritos’ “For the Bold” campaign was a digital poster campaign that featured a series of posters with the slogan “For the Bold.” The campaign was designed to generate buzz and interest in Doritos’ products.

7. Pringles’ “Flavor Stacking” Campaign

Pringles’ “Flavor Stacking” campaign was a digital poster campaign that featured a series of posters with the slogan “Flavor Stacking.” The campaign was designed to generate buzz and interest in Pringles’ products.

8. KFC’s “Finger Lickin’ Good” Campaign

KFC’s “Finger Lickin’ Good” campaign was a digital poster campaign that featured a series of posters with the slogan “Finger Lickin’ Good.” The campaign was designed to generate buzz and interest in KFC’s products.

9. Hershey’s “Kisses” Campaign

Hershey’s “Kisses” campaign was a digital poster campaign that featured a series of posters with the slogan “Kisses.” The campaign was designed to generate buzz and interest in Hershey’s products.

10. Pepsi’s “Live for Now” Campaign

Pepsi’s “Live for Now” campaign was a digital poster campaign that featured a series of posters with the slogan “Live for Now.” The campaign was designed to generate buzz and interest in Pepsi’s products.

Conclusion

There are several reasons that these campaigns worked. Firstly, a digital poster is an effective way to reach a large audience. It’s cheaper than traditional posters for long term use, and they are a great way to create an interaction with the consumers. If digital signage is something you’d like to try for your business, reach out to our support for a demo or more information about the product. You can also try digital signage for free here!