Advertising screens

Optimal eye-catcher for your customers

Advertising screens are a great way to promote your business or product. They offer many benefits and can be used in a variety of ways. Advertising screens is a form of digital signage, which has many benefits for all types of businesses. When advertising as a business, there are many ways to approach customers. You can go online, or use TV and radio advertising, posters, flyers etc. With this in mind, you should keep in mind your own store should not be ignored! Whether it’s in the store window, or inside the store, advertising screens works as eye-catchers. Studies show that digital signage screens are 4x more effective of getting your attention than traditional posters. Information can easily be transferred and communicated through screens, such as product videos or slide shows and recordings.

With SocialScreen’s digital signage software, you can instantly update your content easily and from anywhere. Countless integrations and customizations allow you to create whatever content you want, and add scheduling and dependencies on top of that, and you have a top of the line advertising screen. Scheduling really explains itself, it allows you to schedule your content for different times or days. A simple example, could be a hardware store, who during the daytime has a different customer group than during the evening. During the daytime the professional carpenters and workers drop by, while the hobby carpenters drop by in the evening. With scheduling, you can show different and relevant ads to these different audiences. And then you have dependencies, which allows you to display specific content based on external dependencies such as weather. So let’s say it’s raining outside, with SocialScreen you can set up an ad for umbrellas and display it on your screens!

Businesses are reaching out to us every day with questions regarding advertising screens, especially around big campaign holidays like Black Friday, Christmas sales etc. We thought we’d collect some more information regarding advertising screens and their benefits in this article. It’s a really effective way to market your store, since the screens are eye catching and helps draw the attention of potential customers with great efficiency.

What are advertising screens?

Advertising screens are digital displays that can be used to show images, videos, or other information. They are often used in public places such as malls, airports, and bus stations. Advertising screens are of course the physical hardware for displaying content. What you need in addition is an advertising screen software to display your content. SocialScreen has years of experience helping our clients with the most creative and best solutions when it comes to hardware, and our experts can put you in touch with the best hardware providers around the globe for the best prices and solutions for you.

As a strict software business, we in SocialScreen do not sell any hardware ourselves. We will always impartially help you find the best solutions for your projects, and give you our expertise and experience on the subject. That is one of the main things you will find working with us, compared to other software companies out there.

The benefits of advertising screens

Advertising screens provide numerous advantages that can elevate your marketing efforts. Here’s a closer look:

Increased Visibility for Your Business or Product

  • Striking Visuals: Vibrant and engaging visuals draw more attention compared to static posters or conventional advertisements.
  • Round-the-Clock Visibility: Digital screens can showcase your content non-stop, guaranteeing that your message is seen by a broader audience at all hours.
  • Flexible Location: Screens can be installed in both indoor and outdoor high-traffic locations to enhance visibility and reach.

The Ability to Target a Specific Audience

  • Customized Messaging: Content can be adapted to align with the demographics and interests of the audience in a specific area.
  • Timely Campaigns: Implement dayparting to present different advertisements at optimal times when your target audience is most active.
  • Local Relevance: Displays can showcase ads that are pertinent to the local environment, such as promotions from a nearby store or information about local events.

A Cost-Effective Way to Advertise

  • Sustainable Infrastructure: After a screen is set up, you can easily update the content digitally, avoiding extra printing or installation expenses.
  • Dynamic Content Display: You can showcase multiple advertisements on a single screen, enhancing return on investment by optimizing space utilization.
  • Lower Long-Term Expenses: Digital Signage removes the necessity for physical materials, leading to significant savings over time compared to conventional advertising methods.

Advertising screens serve as a versatile and impactful resource that can enhance your visibility, captivate your target audience, and reduce costs while providing measurable outcomes.

Digital Signage onboarding button for CMS software

How to get the best results with advertising screens

To maximize the impact of your digital signage, focusing on three critical aspects—location, content quality, and messaging—can make a significant difference in achieving your advertising goals. Here’s a detailed look at how to excel in each area:

Choose the Right Location

  • High-Traffic Zones: Position your screens in locations with high foot traffic, such as lobbies, entrances, or primary pathways. The more individuals who pass by, the higher the visibility and engagement will be.
  • Eye-Level Positioning: Make sure the screen is set at eye level for your intended audience. Screens that are too high or too low may be overlooked, diminishing their effectiveness.
  • Proximity to Decision Points: In retail or dining settings, position screens close to key decision-making areas such as checkout counters, menus, or product displays. This strategic placement can sway purchasing choices at critical moments.
  • Lighting Considerations: Avoid placing screens in locations with direct sunlight or intense lighting that could create glare. Opt for areas with controlled lighting to ensure optimal visibility.
  • Targeted Audience Engagement: Identify where your target audience spends the majority of their time. For instance, in airports, screens located near waiting areas or gates can more effectively capture attention.

Use High-Quality Images and Videos

The content on your screens is the face of your campaign, and poor-quality visuals can undermine its effectiveness. Here’s how to ensure your content stands out:

  • High Resolution: Always utilize high-resolution images and videos to ensure sharpness and clarity. Pixelated or blurry visuals can come across as unprofessional and may undermine the viewer’s trust.
  • Dynamic and Engaging Visuals: Integrate animations, motion graphics, or video clips to capture the viewer’s attention. While static images can be effective, dynamic content is significantly more captivating.
  • Brand Consistency: Make sure your visuals are in harmony with your brand’s style and messaging. Consistent use of color schemes, fonts, and logo placements helps enhance brand recognition.
  • Optimize for Screen Size and Aspect Ratio: Adjust your visuals to fit the specific dimensions of the screen. Stretching or cropping content can distort images and diminish their effectiveness.
  • Test Readability: For content that includes a lot of text, ensure it remains readable from a typical viewing distance. Use large fonts, high-contrast colors, and straightforward layouts to enhance visibility.
  • Consistent Updates: Regularly update your content to maintain its relevance and appeal. Prolonged repetition of the same message can result in audience fatigue.

Create a Clear and Concise Message

The message you convey is the heart of your campaign, and clarity is essential. Here are some tips for creating powerful messages:

  • Emphasize Simplicity: Don’t inundate your audience with excessive information. Concentrate on delivering one clear message per slide or screen rotation, whether it’s a promotion, announcement, or call-to-action.
  • Utilize Action-Oriented Language: Motivate viewers to act with straightforward prompts like “Shop Now,” “Scan the QR Code,” or “Follow Us on Social Media.”
  • Highlight Key Benefits: Present the advantages of your product, service, or promotion in a way that resonates with your audience. For instance, instead of saying “50% Off,” consider “Save Big: 50% Off Today Only!”
  • Keep Text Concise: Use brief, impactful sentences or bullet points. Excessive text can overwhelm viewers and hinder understanding.
  • Employ Visual Hierarchy: Direct the viewer’s attention with a clear structure of information. Use larger fonts or bold colors for the most critical details, such as the headline or offer.
  • Customize Your Content for Your Audience: Address the specific interests and needs of your target demographic. For instance, a digital display in a gym could focus on health advice, whereas one in a retail environment might highlight seasonal promotions.
  • Include a Call-to-Action (CTA): Conclude your message with a definitive next step, such as “Check Out Our Website,” “Register for Free,” or “Inquire at the Front Desk for More Information.”

Tips for using advertising screens effectively

Plan Your Campaign in Advance

  • Define Your Goals: Be clear on what you want to achieve—whether it’s increasing sales, promoting a new product, or driving website traffic.
  • Target the Right Audience: Tailor your content to the demographic likely to see your screen. For example, a screen in a gym might focus on fitness-related products or services.
  • Prepare a Content Schedule: Plan when and how often your content will rotate. This keeps your messaging fresh and relevant.

Test Your Ad Before You Launch It

  • Check Screen Compatibility: Ensure your content fits the screen’s dimensions and looks good from all viewing angles.
  • Run a Trial Display: Test your ad in its actual location to see how it performs in real-world lighting and traffic conditions.
  • Gather Feedback: Ask colleagues or test viewers for input on clarity, engagement, and overall impact before rolling it out.

Monitor Your Results and Make Changes as Needed

  • Track Performance Metrics: Use data like dwell time, interaction rates, or sales trends to gauge your ad’s success.
  • Be Flexible: If a message isn’t resonating, tweak it to better suit your audience or timing.
  • Refresh Content Regularly: Update your ads frequently to keep them engaging and relevant to recurring viewers.

Conclusion

When used in combination with other marketing tools, digital signage can be an even more powerful marketing tool. For example, they can be used to drive traffic to your website or social media pages. Or, they can be used to generate leads for your sales team.

Like any marketing tool, there are some potential drawbacks to using these screens. One is that they can be expensive to purchase and maintain. Another is that they can be a distraction to customers and employees if not used properly.

To avoid these pitfalls, it is important to carefully consider how and where you will use the screens. Make sure they are placed in strategic locations where they will be seen by your target audience. And, be sure to use them in a way that compliments your other marketing efforts.

Advertising screens are a powerful marketing tool that can help you reach your target audience. By following the tips in this article, you can create an effective campaign that will get results. Want to try it for yourself? We in SocialScreen offer a free digital signage CMS you can try today.

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