How do you use digital signage with limited resources internally?

Digital signage has become an increasingly popular and effective communication tool for businesses of all sizes. It allows you to display dynamic content, share important information, and engage your audience in a visually appealing way. Studies show that you are 4 times more likely to catch the information on a screen compared to a traditional poster. However, implementing digital signage internally can seem daunting. You need someone to create the content you want on screen, as well as finding the correct hardware to display it. We have an article if you want any advice on how to acquire cheap digital signage hardware.

The good news is that with a strategic approach, you can still leverage the power of digital signage even with constrained resources. Here are some tips to help you make the most of digital signage internally, even on a tight budget.

Prioritize content creation

The most important thing you should focus on when it comes to digital signage is your content. Focus on creating high-quality content that aligns with your goals. You don’t need an extensive design team or expensive software to create effective content. Utilize free or low-cost design tools, such as Canva or Piktochart, to create visually appealing graphics and templates. Make sure you keep your messaging concise, eye-catching, and easy to read.

Repurpose existing content

Maximize the use of your existing resources by repurposing content. Convert static posters, presentations, announcements etc. into digital formats. This allows you to save time and effort while maintaining the consistency in your messaging! However, when repurposing existing content you should keep some common practices in mind. The content for your screen is supposed to be dynamic and eye-catching, so make sure you simplify and prioritize existing content you might be repurposing. Simplify complex information and prioritize key messages. You should also maintain your branding as much as possible. Make sure you’re using consistent colors, fonts, branding elements etc. And last but not least; keep the content updated. Don’t forget to refresh your content regularly to keep it relevant and engaging.

Utilize cloud-based software

If you’re limited by a budget and resources, you should definitely look to opt for a cloud-based software solution. SocialScreen offers a cloud-based software which is tailored for both small and large businesses, and with our flexible payment plan you only pay for what you actually use. This means your budget should be the least of your worries. At SocialScreen we also pride ourselves in a great user experience. Our goal is for you to spend as little time administering the screens as possible, and more time focusing on other things. With features such as fleet management, scheduling, and managing content remotely you can do exactly that. With a cloud-based software you’re also eliminating the need for a costly on-site server.

Content scheduling and optimization

Make the most of your limited resources by scheduling content strategically. Determine peak times when your target audience is most likely to view the screens and schedule important or time-sensitive information accordingly. This ensures maximum impact without overwhelming your limited resources. In addition to this, SocialScreen also has “dependencies”. This allows you to schedule and show different content based on external dependencies such as time, weather etc. Get the right content, on the right screen at the right time.

Continuous improvement

Continuously evaluate and refine your digital signage strategy. It takes time, trial and error to find out what works the best for you. Monitor and analyze your performance regularly, and look at what sort of statistic and metrics you have available. Seek feedback from other employees and stakeholders to identify areas for improvement and explore new ways to maximize the impact of your digital signage efforts.

Conclusion

In conclusion, implementing digital signage internally with limited resources is achievable with careful planning and resource optimization. By defining your goals, creating engaging content, utilizing cost-effective hardware and software solutions, you can effectively leverage digital signage to communicate and engage with your audience, even on a tight budget. Remember, it’s not always about the size of your resources but rather the creativity and strategic approach you bring to the table.